< All Topics

Whatsapp Pricing

Doubletick doesn’t add any extra fee for sending and receiving any type of message using the WhatsApp channel.

WhatsApp Business Platform Pricing

WhatsApp Business Platform isn’t free. The WhatsApp Business Platform uses a conversation-based pricing model. When your business messages customers through the WhatsApp Business Platform, you’ll be charged per conversation. For most small businesses, WhatsApp Automation will be free because each month the first 1000 conversations are FREE. Businesses only start to pay if they have more than 1000 conversations per month.

With the conversation-based pricing model, WhatsApp Business Platform conversations fall into 2 categories that are priced differently:

  • User-initiated: A conversation that initiates in response to a user message. Whenever a business replies to a user within the 24-hour customer service window, that message will be associated with a user-initiated conversation. Businesses can send free-form messages within this 24-hour customer service window.
  • Business-initiated: A conversation that initiates from a business sending a user a message outside the 24-hour customer service window. Messages that initiate a business-initiated conversation will require a message template.

All conversations are measured in fixed 24-hour sessions. A conversation starts when the first business message in a conversation is delivered, either initiated by the business or in reply to a user message, and ends 24 hours later. Businesses and users can exchange any number of messages, including template messages, within a 24-hour conversation session without incurring additional charges. Each 24-hour conversation session results in a single charge.

Rates for business-initiated conversations and user-initiated conversations vary by market (country or region). Charges for conversations are based on the country code of the user (recipient). You can see the pricing details in the conversation-based pricing rate card and the examples of conversational flows and related charges.

Free Tier Conversations

The first 1,000 conversations each month are free. This way your business can build experiences your customers will love before having to pay. Each WhatsApp Business account (WABA) will receive 1,000 free conversations per month. These conversations can be either user or business-initiated. Even if a WABA has multiple numbers attached, the free tier threshold is still 1000, as the free tier is provided at the WABA level. The free tier is refreshed monthly, based on the timezone associated with the WABA.

Free Entry Points Conversations

Conversations are not charged when users message businesses using call-to-action buttons on Ads that Click to WhatsApp or a Facebook Page call-to-action buttons. Free entry point conversations can only be user-initiated. The first conversation that starts from the entry point is free of charge, then subsequent conversations with the user are charged.

Standard pricing applies for Ads that Click to WhatsApp. The conversation that initiates from the ad is free, but not the ad itself.

Add a Credit Card to Your WhatsApp Business Platform Account

 Your first 1,000 conversations each month are free. If you want to exceed the free tier of 1,000 conversations per month, you need to add a payment method to your WhatsApp Business account in Business Manger. Please read this article to learn how to add a credit card to your WABA.

Rate Cards

Please read this article to learn more about rate cards.