How “Verified Account on Instagram” Condition Works

Detection: This condition assesses whether a user’s Instagram account has been verified. Verification on Instagram is denoted by a blue checkmark next to the account name, indicating that Instagram has confirmed the account is the authentic presence of the public figure, celebrity, or brand it represents.

Setting Conditions: Based on the verification status of an account, specific conditions can be applied within your chatbot or marketing strategies on Instagram. The “is: yes” or “is: no” rules enable tailored interactions, allowing for differentiation in how verified and non-verified accounts are engaged.

Rules of “Verified Account on Instagram” Condition

• “Is: Yes” Rule: Applies when the user’s Instagram account is verified. Engagements with verified accounts can be customized to acknowledge their status and potentially prioritize these interactions, considering the high visibility and influence associated with verified accounts. For example, responses to verified accounts might include quicker replies or access to exclusive content or support.
• “Is: No” Rule: Used when the user’s Instagram account is not verified. This rule allows for standard engagement strategies that are suitable for the broader audience. It ensures that while verified accounts may receive certain prioritizations or acknowledgments due to their public significance, non-verified users still experience meaningful and engaging interactions.

Implementation Example

For a brand launching a new product, recognizing and tailoring responses to verified accounts can amplify their marketing efforts. When a verified account “is: yes” interacts with the brand’s content or sends a direct message, the brand might offer them a chance to try the product first or invite them to a launch event, leveraging their reach for broader awareness. For non-verified users, the brand could still engage with thank-you messages, general invitations to explore the new product, or participate in public launch events.

Best Practices

• Personalization and Respect: While acknowledging the distinction between verified and non-verified accounts, it’s crucial to maintain a high level of personalization and respect across all interactions, ensuring every user feels valued.
• Authentic Engagement: Focus on authentic engagement strategies that build genuine relationships, regardless of verification status. Authenticity can often have a more substantial impact on brand loyalty and user engagement than the perceived status of an account.
• Compliance and Privacy: Ensure that your engagement strategies comply with Instagram’s policies and respect privacy and ethical standards, avoiding any practices that could be seen as preferential or discriminatory.
• Strategic Prioritization: Use the verification status to strategically prioritize interactions, especially in scenarios where engagement with public figures or influencers can significantly impact your brand’s visibility and credibility.